Posture Ellie is on a mission to spark a posture revolution - helping people reconnect with their bodies through the Egoscue Method, breathwork, and mindful movement.
We partnered with Ellie to evolve her brand from a one-woman practice into a movement-led wellness platform with both scale and soul. Through a full brand strategy spanning positioning, tone of voice, visual identity, and digital experience - we built a story rooted in embodiment. Earthy tones, grounded typography, and metaphor-driven copy to reflect Ellie’s core philosophy: “Speaking Your Body’s Language.” The result is a brand that feels human, poetic, and powerful - ready to lead a posture revolution and inspire aligned, conscious living.
