Mathan came to us with a vision: to build a sportswear brand that was more than apparel. A brand grounded in movement, mindfulness, and meaning.
Our task was to translate this ambition into a compelling brand identity, from strategy through to design – a space where stillness meets motion, and function meets feeling. We designed Mathan as a brand that embodies both purpose and performance. From the ground up, we developed a strategic and visual identity rooted in their core philosophy – meditation in motion, the pursuit of quiet personal victories, and a reverence for the ritual of movement. Performance wear with soul.
